Be28 Sets Out to Make a Habit of Success

The Be28 initiative, based on the principle that positive behavior can be established by 28 days of repetition, has taken up the challenge of developing a nation of good habits.

Founded by Activators Tshepiso Phakedi, Tshepang Mokgatla and Elcin Botha and launched officially in Johannesburg earlier this month, Be28 aims to encourage young people to adopt success-orientated habitual behavior by providing leadership development, access to motivational speakers as well as to social media-based networking and thought-sharing at regular think tank events, says Mokgatla.

The event attended by fellow Activator Linda Simelane of  Eldos FM 87.6, Dineo Mahao, the co-founder of NGO, Each One Help One and life coach Xoliswa Moraka, also served to announce Mdumela Media’s sponsorship of a website and corporate branding design for the initiative as well as the unveiling of the Be28 branded clothing range that will include T-shirts, sweat shirts and snap back caps.

Be28 was placed among the top ten social entrepreneurship projects featured at the annual Activate! Showcase in January this year by fellow Activators. The initiative will be piloted in Johannesburg initially with a view to a national roll-out during the course of 2014.

Contact details:

Facebook: Be28 Movement or www.facebook.com/movementbe28

Twitter: @Be28Movement

Email: be28movement@gmail.com

Leave a Reply

Sign up for our newsletter

Our newsletters are a round-up of the actions, conversations and thoughts of the ACTIVATE! network. Keep up with what’s happening in our network by reading our newsletters. Sign up here to receive them directly in your mailbox and read more stories of South African youth doing amazing work in their communities. This is the fabric of inspiration for a nation, the catalyst of youthful energy, understanding and action.


Co-financed by the Federal Republic of Germany through KfW and the DG Murray Trust.

All copyrights reserved for. The data presented here is from a sample of the Activate Change Drivers Network surveyed in 2017. Though efforts were made to make the sample representative of the Network, normal limits of sampled data should be considered in the use of this data. The information contained in this website is for general information purposes only. The information is provided by Siyashesha Leadership Incubator, the managing entity of the A! Change Drivers programmes and A! Change Drivers Network. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or any benefit arising out of, or in connection with, the use of this website.