The Be28 initiative, based on the principle that positive behavior can be established by 28 days of repetition, has taken up the challenge of developing a nation of good habits.
Founded by Activators Tshepiso Phakedi, Tshepang Mokgatla and Elcin Botha and launched officially in Johannesburg earlier this month, Be28 aims to encourage young people to adopt success-orientated habitual behavior by providing leadership development, access to motivational speakers as well as to social media-based networking and thought-sharing at regular think tank events, says Mokgatla.
The event attended by fellow Activator Linda Simelane of Eldos FM 87.6, Dineo Mahao, the co-founder of NGO, Each One Help One and life coach Xoliswa Moraka, also served to announce Mdumela Media’s sponsorship of a website and corporate branding design for the initiative as well as the unveiling of the Be28 branded clothing range that will include T-shirts, sweat shirts and snap back caps.
Be28 was placed among the top ten social entrepreneurship projects featured at the annual Activate! Showcase in January this year by fellow Activators. The initiative will be piloted in Johannesburg initially with a view to a national roll-out during the course of 2014.
Facebook: Be28 Movement or www.facebook.com/movementbe28